Graphics Designing and visual creativity
Graphics designing is practically a mode of communication through visuals reaching the target audience expressing an idea through creative and artistic ways. Graphic designers have to express their creativity in their everyday work. It is a form of art expressed in the Digital media. Starting from picking colour palettes and choosing imagery, they also have to think ‘outside the box’ to find creative ways to achieve their preliminary brief or purpose. If you’re a creative type, with a good eye for details, graphic design can provide you with opportunities to bring your ideas to life.
Digital Marketing and Graphic Designing
Businesses use visuals at different stages of marketing to persuade, inspire, and ultimately induce customers to buy products or services (or take the action they want). Visual work way better than other forms of communication. A graphics designer can take the feature of a product and turn it into a flyer to remind your audience about the forthcoming exhibition making it much more interesting to the audience. Also communicate the upcoming changes and products by designing an email series to potential and current customers, or build a promotional page for a new product release.
Every project design whether it be a small flyer or a major advertising campaign has the potential to make a difference to the world. For instance, a poster campaign has the ability to encourage someone to donate blood-saving someone’s life, the right logo can help a local business attract more customers or it can even just point people in the right direction through effective signage. Everything that is designed has the ability to create change, which is a true privilege and a source of motivation for a designer. Well-designed graphic design features allow its designers to improve revenues, develop its reputation, and build popularity on the market and thereby increase the competitive base of the company.
BUILD A CAREER OUT OF IT!!
Armed with a Stylus, PC/graphics tab, and the right software, a designer can reach an audience from anywhere from the world. Graphics designing is a skill that allows you to freelance for companies worldwide. In this process, working hours and the quantity of work does not require to be strictly justified as long as the quality of the ultimate product is up to the mark. In the growing trend of Digital marketing, lots of opportunities are created for designers to work, it can be freelancing or setting up your own agency and profile. Some designers even launch their own commercial brands using their creative marketing and artistic skills to promote their own product ranges.
Graphic designers are always in demand, particularly those with adequate digital skills. The availability of in-house designer jobs has been increased significantly in the past few years. For someone, Visual communication qualification can open the door to a huge range of careers opportunities including Graphic Designing, Art Worker, UI/UX Designing, Information Architect, Mobile Designing, Brand Identity Developing, Packaging Designing, Broadcast Designing, Illustrator, Production Artist, Motion Graphics Designing, and Web Designing and so on.
- US graphic design industry produced a revenue of $15 billion in 2019
- Market share statistics show that the US graphic design industry had an average growth of 3.5 percent during 2014 and 2019.
- Freelance graphic designers account for nearly 90% of all market membership.
- Researchers predict that the growth rate of the graphic design industry between 2016 and 2026 would hit 4% in the US. As a result, over 11,000 workers will be added to the industry over the said period.